
Arvind began his career as an Industry Research Analyst at ICICI Bank. He left to start managing investments for family and close friends, driven by one belief: backing entrepreneurs makes better investments than chasing quarterly earnings. Niveshaay was born from that conviction in Surat.
His investing lens: go to where the business lives. Visit the factory. Attend the expo. Meet the founder before reading the balance sheet. He describes himself as a student of businesses.

Gunjan is a co-founder of Niveshaay and leads the research behind the Equity Baskets. She has been part of the firm journey from its early years, shaping how the research and the investment process come together.
Her work spans the parts of the firm that keep the research disciplined and the communication clear, so that what reaches an investor is considered, sourced, and honest.

All seven Smallcase portfolios are actively managed by Vikram Sharma. Every basket addition, removal, and rebalance goes through his research process and is published as a Manager's Update on this site.
Vikram applies the same scuttlebutt research methodology that Niveshaay is known for: ground-level business research before desk-level analysis. The baskets reflect that approach in every decision.
A smallcase is a curated basket of stocks or ETFs that reflects a specific investment theme or strategy, backed by Niveshaay's research. You can invest in a basket in a few clicks through your existing broker account, with full ownership of the underlying shares in your demat account.
Niveshaay focuses on mid and small cap businesses with significant earning potential that are often below the radar of large institutional investors. The approach is based on ground-level scuttlebutt research: visiting factories, meeting management, attending industry expos, and talking to suppliers and customers before forming a view. We invest in the entrepreneur, not just the stock price.
Some baskets are exclusive and require a subscription to Niveshaay's advisory. Others are public and can be invested in by anyone with an account at a Smallcase partner broker. Each basket page has information on its specific subscription type and minimum investment.
Niveshaay recommends a minimum horizon of 3 to 5 years for equity baskets. The research is built around long-term business fundamentals, not short-term price movements. Frequent exits may mean missing the compounding these baskets are designed to deliver.
When you invest in a basket on Smallcase, an index value is set to 100 at the time of your purchase. This lets you track total returns without monitoring each stock individually. You can also read Manager's Updates on this site to understand what changed in the basket and why.
Niveshaay is based at 508, SNS Platina, Near Someshwara Enclave, Vesu, Surat, Gujarat 395007. Being away from the noise of financial market centers enables more independent, conviction-driven research. Arvind views that distance as an edge, not a limitation.