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Niveshaay Consumer Trends

2Y CAGR
XX.X%
5Y CAGR
XX.X%
Since Inception
XX.X%
🔒 Returns are visible to logged-in investors only.
High Volatility Investment
Minimum Investment
₹97,437
Subscribe & Invest
Category
Thematic · Consumer
Constituents
15-20 stocks
Ideal Horizon
2-4 Years
Rebalance
Trend-driven
New formats. New brands. New purchasing behaviours. We track the businesses capturing that shift before they become obvious. This basket is built around the structural change in how India spends.

The thinking
behind the basket.

We meet the brands before they go mainstream.

Our consumer research starts with the product. We buy it, use it, talk to the people selling and buying it. Before the brand appears on a screener, we have usually already formed a view.

01

D2C. Premiumization. New India spending.

India's consumer is not just buying more. They are buying differently. Premium quality. Brand identity. Convenience. This basket is built around those structural spending shifts.

02

We back founders building tomorrow's iconic brands.

The best consumer businesses are built by people obsessed with the product, not the P/E. We use our scuttlebutt approach to find them at the building stage, not the headline stage.

03

04

This basket is
for you, if you

Spot Trends early, not after they trend.

You want to invest in consumer shifts at the building stage, not once the category appears on every analyst's radar and the valuation reflects it.

Back Indian brands going global.

You believe India's next decade will produce consumer brands that rival any in the world. You want to invest in those founders while they are still mid-cap and building.

Look Beyond Sensex consumer names.

You look past the large-cap consumer giants and want exposure to the mid and small-cap businesses actually driving new spending patterns across India.
India's new consumer is not who our parents were. They spend differently, choose differently, and expect a different quality. The companies building for that customer are the ones we track.
Arvind Kothari
Arvind Kothari
Founder - Niveshaay

Live performance unlocks
after login.

2Y CAGR
XX.X%
5Y CAGR
XX.X%
Since Inception
XX.X%
🔒 Returns are visible to logged-in investors only.
High Volatility Investment
Equity baskets like this carry high volatility. Returns shown on the platform are calculated as per SEBI norms and are not a promise of future performance. Past performance does not guarantee future results.
Minimum Investment Amount
₹97,020
Get access from ₹1,200/m
Subscribe & Invest

Subscribe to see the
constituents of this portfolio.

The exact stocks and their weights are available to subscribers. Below is the sector and company-type composition. Full names and allocations unlock once you subscribe via Smallcase.
High Volatility Investment
Sector / Company TypeWeight
Branded Apparel
Small Cap · D2C-led growth
XX.X%
Packaged Foods
Mid Cap · Premiumization play
XX.X%
Quick Commerce Enabler
Small Cap · New-age platform
XX.X%
Consumer Durables
Mid Cap · Rising discretionary spend
XX.X%
Personal Care
Small Cap · House of brands
XX.X%
XX.X%

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How weights
are decided.

Weights are set by business potential and earnings visibility, balanced against valuation, management quality, and how much each name should influence the portfolio. Higher-conviction positions carry more weight. We rebalance when the thesis changes, and every change is explained in a Manager's Update.